Q4 2020 US Android Wellness App Trends: Top Performers

As the year 2020 wound to a close, the wellness app category saw varying trends among its top players in the United States on the Android platform. Sensor Tower provided data that gives us a peek into how these apps fared in the fourth quarter.

Calm - Sleep, Meditate, Relax witnessed a fluctuating trend in downloads, peaking at 82K in the last week of December. Weekly active users saw a decline from 630K in late September to 609K by the year's end, despite a dip to 537K in early December. Revenue remained relatively stable with a slight dip, rounding off at about $147K in the final week of 2020.

Headspace: Sleep & Meditation also experienced an uptick in downloads towards the end of the quarter, reaching 55K in the last week, up from around 20K at the start of the period. Active users peaked at 426K in the last week, recovering from a low of 362K in late December. Revenue showed a positive trend, closing the quarter at about $127K.

Waking Up: Beyond Meditation had a notable spike in downloads in the final week, hitting 8.8K, a significant increase from the start of the quarter (around 1.8K). Weekly active users saw a gradual increase, ending at 24K. Revenue saw a rise, finishing at about $30K in the final week.

Avrora - Sleep Booster downloads fluctuated across the quarter, with a high of 25K in the last week. Active users showed a notable increase from 140K at the start to 178K at the end of the quarter. Revenue trends saw a peak mid-quarter but ended on a high note at around $20K.

Lastly, Fabulous Daily Routine Planner downloads more than tripled from the beginning (5.8K) to the end of the quarter (21K). The app's weekly active users followed an upward trend, concluding at 93K, up from 99K in late September. Revenue saw a positive trajectory, ending the year at approximately $26K.

For more comprehensive insights into the performance of wellness apps and other categories, Sensor Tower offers detailed analytics and trend data.